How can you build a great recruitment strategy to win the top talent for your company?
So, you’ve written a job advertisement and posted it on all your company channels and multiple jobs websites… But after a couple of months, only a handful of people have applied and they’re just not right for the job.
What can you do to attract the best candidates?
1. Use recruitment technology
Finding the perfect candidate is like finding a needle in a haystack; so it helps if you use technology to sift through the hay.
Recruitment technology can aggregate job seeker’s information from multiple sources such as LinkedIn, Indeed and Google.
It can also pick out buzzwords that you would look for in candidate’s applications (helpful if you’re on a tight schedule and drowning in CVs).
2. Evaluate your recruitment process for bias
Bias (whether unconscious or not), plays a huge factor in who gets hired:
- A 2019 study by The University of Oxford, found that 24% of applicants of white British origin received a positive response from employers, compared to just 15% of minority ethnic applicants1.
- Gender bias also still occurs in candidate processing, and is especially prevalent in industries such as STEM which were traditionally thought of as ‘masculine’ careers.
Methods to combat recruitment bias include:
- Blind recruitment – removing the candidate’s name and any other identifying factors/protected characteristics from applications.
- Diverse recruitment panel – a panel with a range of different people from your organisation allows for a variety of inputs and viewpoints and is beneficial to both the candidate and the company.
- Language decoder – word choices in job adverts can have a huge effect on who will apply for the job. Masculine sounding words like “competitive” can lead to less women applying and vice versa.
No recruitment process is perfect, but regularly reviewing yours, from writing the job advert to final interviews can significantly reduce any biases that may occur.
3. Advertise what makes your company a great place to work.
According to researchers, 46% of job seekers said that workplace culture is an important deciding factor when looking for a new job3; and in TopCV’s survey of 1,056 job seekers, the three key things people wished their employers would implement were:
- A 4-day working week
- Higher commitment to equality, diversity and inclusion (EDI)
- Increased support with their mental well-being 2
Consider if it is feasible for your company to offer some of these benefits. Investing in your employees ensures your company is a great place to work and will make it far more appealing when trying to attract and retain new talent.
4. Outsource your HR to Exceed
Alternatively, if you need help with your recruitment strategy, technology, interview process and company culture, contact the HR specialists at Exceed Business Services.
Call 0800 612 8787 today for Outsourced HR to help your business thrive.